The office is permanent. Its record should be too.
A minister leaves office. Their official account — built up over years, followed by millions — either goes with them, gets handed over in a rushed transition, or gets quietly archived. The new person starts from scratch. The history disappears. That's not how institutional identity should work, and everyone involved knows it.
Critical public institutions may qualify for a public interest exemption. No spam.
The problem with how it works today.
Official accounts live on personal profiles. When someone leaves office, the account either goes with them, gets handed over in a chaotic transition, or a new one gets created from scratch — with no continuity, no history, and no clear record of what changed.
Nobody knows who actually wrote it. A post goes out from an official government account. Was it the minister? A special adviser? A comms intern at 11pm? There's no way to tell, no attribution, and no accountability.
Shared passwords are a security disaster waiting to happen. Login credentials get passed between comms staff, saved in spreadsheets, shared in WhatsApp groups. When someone leaves, half the time nobody thinks to change them.
The public record is fragile and deletable. Posts made in an official capacity can be silently removed — no trace, no explanation, no way for the public to know they ever existed. That's not how democratic accountability should work.
Current platforms were designed for individuals and retrofitted for institutions. The gaps show. SocialPoints role accounts are designed from scratch for how institutional identity actually works.
How SocialPoints fixes it.
The office is the account. The person is the holder. Everything else follows from that.
The account survives every handover
When power changes hands, the account continues — with a complete, transparent, public record of who held it and when. No fresh start, no lost history, no messy migration.
↳ Permanent institutional identity
Every post is permanently attributed
Each post on a role account records who was in office at the time — accurately and immutably. Readers always know whether something was written by the current or a former holder.
↳ Transparent post attribution
No shared passwords — ever
Comms teams operate through their own individual authenticated logins. When someone leaves, their access is revoked. The audit trail of who posted what is complete and permanent.
↳ Secure delegation model
Handovers managed by the platform
When a new person takes office, SocialPoints manages the transfer — atomically, with a full audit trail, and without any gap in access or continuity. No ceremony required.
↳ Formal transfer protocol
No ads on institutional communications
Government and public authority communications are not a targeting surface. Ads never appear on role account profiles or alongside their posts — by policy, not preference.
↳ Ad-free role accounts
Verified identity, protected alias
Role account aliases (e.g. @ukprimeminister) are permanently reserved. No one else can claim them, even during a vacancy. The office's identity is never at risk.
↳ Verified Office badge
Deleted posts leave a public record
If a post is removed from a role account, it doesn't silently disappear. A permanent notice replaces it — recording that a post existed, when it was made, and who held office at the time. The public record stays intact even when the content is gone.
↳ Transparent post redaction
How role accounts work in practice.
Designed to match how real institutional communications actually work.
1. The office is created
A role account is created for the office (e.g. @ukprimeminister). The alias is permanently reserved — no one else can claim it, even if the account is vacant.
2. The holder is verified
The current office-holder is formally verified and granted access. They can then delegate access to their communications team — each person with their own individual login.
3. Posting as the office
Operators switch into role context to post as the office. Every post is attributed with "posted while held by @person" — accurate and immutable, regardless of future transfers.
4. Transfer of power
When a new person takes office, the platform manages the handover. Old delegations are revoked. The new holder is verified and granted access. Post history is untouched.
5. If a post is removed
Removing a post doesn't erase it from the public record. A redaction notice takes its place — visible to anyone — showing that a post was made, by which office, during whose tenure, and when it was removed. Accountability survives deletion.
Who qualifies for a public interest exemption.
SocialPoints believes that some institutions should be on the platform regardless of ability to pay. A defined set of critical public bodies can access role accounts free of charge.
Eligible
Electoral authorities and commissions · Emergency services (government-operated) · WHO and UN agencies · National public health agencies · National weather and disaster warning services
Standard pricing applies
Government departments · Ministries · State broadcasters · Political parties · All other public bodies not in the eligible categories above
Exemptions are reviewed annually and published in a public register. Exempted accounts cannot run promoted content.